Three Ways in Utilizing Google+ for Effective Content Marketing

content marketing
Written by Naveed Ganatra

So you have created brilliant, information-rich, compelling and unique content.

You have been diligently updating your search engine optimization (SEO for brevity) techniques; you have been polishing your website and have been prompt in answering customer queries and feedbacks. The one last vital thing left is to get your content as much visibility as it can and have it reach a wider scope of audience, so how do you achieve just that? This is precisely why digital marketing and content marketing exist.

In today’s time and age, there are various ways to get your content seen; it is only a matter of perseverance, persistence, and consistency on your part. But of course, if you want your content to have maximum visibility by audiences from all over the globe, the best way to do so is to harness the power of social media.

Google Plus Marketing

Facebook, Twitter, and Instagram…the social media trifecta, and it is only rightly so as in today’s time and age, having an account on any social media platform dedicated solely to your musings, etc. are akin to having access to a worldwide hang-out. And it is a smart digital marketer’s move to tap into a place teeming with people every single day.

But, with so many available social media platforms, how would a digital marketer know which one to select that is most appropriate for his or content marketing strategy? Moreover, once he does, how does he use this? Well, let’s take a closer look at one of the most overlooked social media platforms today, Google+. Lately, Google+ has not been making much of an impact in the social media industry. Furthermore, aside from being mostly overlooked; it has not been a successful one either when compared to the likes of Facebook, Twitter, and Pinterest leaving people to disregard Google+ entirely.

However, ignoring Google+ as a powerful content marketing tool is doing your marketing efforts an immense disservice. But in reality, Google+ is one of the fastest-growing social networking sites (most especially as it becomes a go-to source for social logins throughout the web). And utilizing it for content marketing is only a matter of proper usage of the social media juggernaut.
Nevertheless, if you are at a loss as to where to begin, let this article give you a better insight to utilizing Google+ as a content marketing tool.

Build and establish your presence

This is rather obvious, but most digital marketers neglect this vital step. But it goes without saying, that just like every other social media site out there, it works best and to your advantage when you are actively using it. This would not only make your marketing strategy useful, but it would make you influential as well. You need to start by ensuring that your page, profile or community looks visually appealing. Let it present your version of the company in the best possible way. Lastly, posting content regularly is the key to staying relevant, so be consistent in doing so.

Start developing a community

Unlike many of the other competing social networking websites, Google+ offers you the opportunity to connect with a tech-savvy demographic of potential customers. Shall you create a circle and consistently purvey quality content (while engaging with content from others as well), you forge connections that would vastly benefit you. Developing your community is done in three easy steps which would be to create your circles, utilize hangouts and of course to engage with those people.

Content Promotion

So you have created compelling and informative content, but it would do you no favors if it continues to sit on your website, on a document or Youtube, as a presentation, etc. When you do content promotion, you would want people to know about your content and have them share this very same content to their peers. It is also worthy to note that when you market your content on Google+, you do not only reach out to users but it “markets” your content to search engines as well. Every time you post content to Google+, Google will index it promptly, giving you better and faster exposure.

Moreover, this same content is more likely to appear in your contacts’ online searches (Thank you personalized search!) To take advantage of this, you have to post links to your original content, identify authors and promote your Google+ conversations all throughout your content marketing outposts.

As social media marketing on Google+ is continuously growing and expanding with its features becoming more elaborate and content friendly, digital and content marketers alike should exploit this powerful potential. If you are a smart content marketer, you will not commit that cardinal mistake of preceding Google+ completely in favor of more popular social networking websites. Start utilizing the tips given above and see a visible change in your content marketing strategy.


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About the author

Naveed Ganatra


  • I really love this post and will definitely check out the Google Plus community. Hopefully I will have more success there. By the way, you have done a good job in getting the points across clearly. Thanks so much

  • Anyone wanting to utilise Google+ should definitely follow these tips you’ve mentioned, especially “Build and establish your presence”. I think that’s an important step when using any social media platform, but like you said, it’s a step many people fail to do properly. Thanks for sharing!

  • Hi Naveed,

    Actually, you have pointed to a major social media platform apart from Facebook. Google+ is in a growing stage and as you rightly said that it is important to register your presence. And it is important to start cultivating your community.

    In future, Google+ community will provide major conversions.

    Thanking You

  • I’ve always been a little confused with most of the tech stuff, but this seems to be pretty simple concepts! Thanks for sharing your info I’ll be working on marketing more from now on 🙂

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