How To

How To Craft Your Business’ Effective Social Media Strategy?

Written by Mridul Kabra

If your business is on the blink, you need to craft a perfect social media strategy. It helps you to achieve your aims easily. You can focus on brand awareness, traffic, engagement activities and sign ups. There is a real struggle when you have to make a great connection between your company goals and social media goals. One should be more aligned and focused on overall resources and strategies before proceeding forward.

So, what is the ultimate solution for this? In this post, we will discuss how to set a social media strategy for heading towards the success. Enterprises are always struggling to find new yet effective ways to improve their social existence. Sometimes, they get benefits from a little plan and sometimes, they end up with lots of fixes.

Well to overcome these issues, we are here to solve your problems for all this. Let’s get started!

Put it on paper

put it on paper

The very first thing is to jot down everything you want to achieve on paper. Be clear and simple with your goals like a preschool kid. Take two sides and on one side you can make your company goals and on the other side, you can mention social media goals. Zoom out both of the sides and relate them. Don’t row in different directions to achieve the goals individually. Make everything meaningful and work in a smart way to consume less time and efforts. For example, your company goals be like –

  • Expand into a new market
  • Improve your customer base

And your social media goals be like –

  • More traffic
  • Run campaigns to promote fresh launches

Now see the relationship between both of them, more traffic can relate with expanding a new market segment. You can perform the activities to attract new customers for your service/product. You can focus on driving more traffic to your website so that it will be helpful to expand your enterprise into a new market and at the same time it will retain your existing customers as well.

Listen to the audience

listen to the audience

When you are done with setting goals, you can move on to the conversations to find out who is talking about you and what he/she is talking about you. We have presented a brief set of some simple questions you can work out to grasp the needs of your targeted audience. Here they are –

  • What kind of community is talking about your brand
  • Focus on both (negative and positive)
  • What type of content or categories get the most responses
  • Which platforms are most effective for your brand
  • What channels are optimized
  • Understand behavior of your channel influencer

After analyzing these factors for your company, you can do similar analysis for your competitors

This will present a clear picture of their growth and you can see the difference to examine what you have to do. Now you have the list of your actions in front of you. Perform each of them wisely with the help of a digital marketer or hire a social media optimization company.

There is a variety of free tools available to know the conversations and you can use them to reduce efforts.

Create your effective social media existence

effective social media existence

Hone your social media existence. Choose best platforms to stay connected with your users as well as meeting your business goals. You can make your social media profile on each network to reach every possible audience and engage them. If you already own social profiles, you can update them and optimize for SEO to get more traffic. Make impactful content for your audience and extend the reach by cross-promoting social accounts.

Here are some social media metrics you can focus to stay aligned to get great outputs –

  • Drive traffic – start a forum for your website, focus on highly ranked keywords, promote your blog posts to the email list and calculate bounce rate of social media traffic.
  • Brand awareness – share, tweets and retweets to your social media posts to maximize its reach among your followers.
  • Generate leads – share links to gated content, run contests, use social advertising, host a webinar, a hangout etc.
  • Increase revenues – signups, sales revenue from the ad and use data-as-a-service to ideal prospects and deliver them on real time and daily basis.
  • Brand engagement – determine your tone and keep it simple to present your brand, stay in conversations and respond back to the customers.

Results and Social Media ROI

Results and Social Media ROI

At the end, you have to generate and observe the result for which you have already makeup all the efforts. This is the phase where you can determine your efforts if they are working for profit or not. What values did you get by applying these social media strategies? Calculate your ROI by –

ROI = (return-investment)/investment

If you get high ROI, you are on the right track, keep follow and improve each activity by challenging yourself. In any complicated case, however, if you do not get sufficient ROI, you can practice more on your social activities to achieve that.

You can set some key performance indicators to keep an eye on other activities like website visitors, conversion rate, newsletter signups, blog comments, social mentions, visitor satisfaction index, Facebook followers and brand awareness etc. Figure out the expenditure and pennies earned.

Let’s wrap up

All the homework is done, you need to start up and follow it. You can add your ideas daily to your social media strategy to improve it. There is always a space to add innovations. So, don’t wait to start developing and implementing your own social media and Facebook Marketing strategy.

Hope you find this article helpful, please share your views in comment section.

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About the author

Mridul Kabra

Mridul Kabra is a TEDx speaker on the topic of Bitcoins. He is the Digital Marketing Head at The NineHertz and Quadrigo. As a Digital Marketing Trainer, he has trained at prestigious institutions like IITs and NITs in India.

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